Understand the audience.
The profile explores how Kane listens to viewers and uses what he learns to shape creative decisions.
KANE DIEP IN ABOUT AMAZON
The story behind the strategy.
About Amazon profiles Kane Diep’s role in launching and growing Prime Video’s TikTok, tracing how his filmmaking background, creative experimentation and commitment to representation shaped the account. The feature explores his approach to understanding audiences, collaborating with creators and making entertainment feel inclusive.
THE ORIGINAL PROFILE
Kane Diep on building Prime Video’s TikTok audience.
Inside the mind of the TikTok pro who drove 20 million+ followers to the Prime Video account
By Cosette Jarrett, About Amazon.
The interview connects Kane’s path through filmmaking and BuzzFeed with his work launching Prime Video’s TikTok in 2020. It explores how audience insight, experimentation and representation informed his approach to brand storytelling.
About Amazon is Amazon’s own publication. Its profile describes an earlier stage of the account’s growth; the headline and figures reflect that history. Kane’s later career result of 23.5 million followers is documented in his current official biography.
WHY THIS WORK MATTERS
Audience insight, with a human point of view.
Make room for experimentation.
His work connects filmmaking and creator collaboration with the search for formats that feel native to the platform.
Help people feel seen.
Representation is part of the creative approach, with stories that invite viewers to recognize themselves and understand others.
Bring the thinking to your team.
These themes also inform Kane’s consulting, creative strategy and conversations about storytelling and finding a voice.
RELATED WORK & RESOURCES
From the profile to the work.
Plot Pitches
The 2023 Webby-winning series credits Kane as Executive Producer/TikTok Lead.
View the official Webby record ↗Speaking & interviews
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